Embrace your villain era.

If you’ve spent any time on social media lately, you might have seen the phrase “villain era” floating around. It’s trendy, it’s cheeky, and—most importantly—it’s a reminder that maybe, just maybe, it’s time to put yourself first for a change. But before you panic, no, this doesn’t mean you need to start plotting evil plans, twirling your metaphorical mustache, or laughing maniacally in the corner of the training field. Embracing your “villain era” is more about stepping into your power, letting go of people-pleasing, and unapologetically chasing what you want.

So, what does that mean for dog handlers like us? Here’s how embracing your villain era can give you a fresh perspective on your training, goals, and yourself.

What does a “villain era” look like in dog sports?

The hero is selfless, always putting others first. The villain? They’re confident, assertive, and unafraid to prioritize what they want. For us handlers, a villain era might mean:

• Setting boundaries: Saying “no” to distractions or commitments that don’t align with your goals.
• Focusing on yourself and your dog: Tuning out the noise of what others are doing and dialing in on what’s best for your team.
• Being unapologetic about your ambitions: Maybe you’ve been holding back because you fear what others will think if you aim higher. Villains don’t have time for that.

Let me be clear: this isn’t about becoming cold or ruthless—it’s about owning your journey and refusing to let self-doubt, comparison, or external opinions run the show.

Why it’s okay to prioritize yourself

In a sport like ours, it’s easy to fall into the trap of putting everyone else’s needs before your own. Maybe you’re the handler who always volunteers at every trial, offers endless help to others, or sacrifices your own time to keep the peace in your club. Those things are admirable, but if they’re draining you and leaving nothing in the tank for your own goals, it’s time to recalibrate.

Your villain era is about reclaiming your time and energy. It’s not selfish—it’s strategic. When you take care of your own needs and focus on your progress, you’re better equipped to show up for yourself, your dog, and even your community in the long run.

How to channel your inner villain

Ready to lean into your villain era? Start with these small but powerful shifts:

1. Say no without guilt.
2. Your time and energy are finite. Protect them fiercely. If something doesn’t serve you or your goals, it’s okay to decline—graciously but firmly.
3. Set boundaries in training.
4. Don’t feel bad for prioritizing what works for you and your dog. Your training time is sacred, and it’s okay to protect it from distractions or unsolicited advice.
5. Stop apologizing for your goals.
6. Whether you’re chasing a big title or just trying to master the basics, your goals are valid. You don’t need anyone’s approval to go after them.
7. Let go of the need to be liked.
8. Not everyone will understand or agree with your choices, and that’s okay. Villains know that pleasing everyone is a losing game. 

Villainy with a purpose

Here’s the kicker: villains always have a purpose. They’re driven, they’re focused, and they don’t let obstacles or opinions hold them back. You don’t have to be “the bad guy” to adopt this mindset—you just have to be bold enough to prioritize what matters to you.

So, as you head into your next training session, trial, or goal-setting season, ask yourself: what would your villain-era self do? Would they let self-doubt creep in? Would they say yes to something they really don’t want to do? Would they apologize for putting themselves and their dog first?

The answer is no. And that’s the energy we’re channeling.

A final note

Embracing your villain era isn’t about being unkind or cutting people off. It’s about stepping into your power, owning your goals, and doing what it takes to succeed—without apology. You and your dog deserve that much, don’t you think?

So, go ahead. Put on that metaphorical cape. Lean into your inner villain. And watch how your confidence, focus, and progress soar.